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American Builder 1940-04: Vol 62 Iss 4

Publication date: 1940-04

Topics: Building & Construction, Trade Journals, microfilm

Publisher: Simmons Boardman Publ Corp

Collection: pub_american-builder; sim_microfilm; periodicals

Contributor: Internet Archive

Language: English

Volume: 62

Item Size: 311.1M

American Builder 1940-04: Volume 62, Issue 4.
Digitized from IA1514204-07.
Previous issue: sim_american-builder_1940-03_62_3.
Next issue: sim_american-builder_1940-05_62_5.

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Addeddate: 2021-04-10 20:46:19

Auditor: associate-creselyn-molle@archive.org

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Boxid: IA1514204

Canister: IA1514204-07

Contrast_max: 250

Contrast_min: 56

Copies: 2

Derive_version: 0.0.19

Foldoutcount: 0

Identifier: sim_american-builder_1940-04_62_4

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Reviews (1)

Reviewer: ShariD57 - - May 28, 2023 (edited)
Subject: Colorless color sections

For whatever reason, I found some disappointment in the realization that these magazines, presented in the magazine copy as having full color sections, ... were presented here in all black and white. No colors whatsoever. I'm not sure why I thought they would be presented as printed, but finding them missing that feature was a letdown. And many photos came out exceptionally dark, evidently due to the scanning process, which rendered them significantly under exposed in appearance.
And the front section of these volumes, (after examing several others as well) generally about 30-40 pages long, is missing as well. Which explains why the page count makes such a big jump from the beginning pages to the middle section with the text and photos section presenting the articles listed in the table of contents. The missing front section is the general full page and half page advertising section, of general building materials, hand and power tools, machinery, and vehicles used in the trade.
Although I'm not sure why they were not found to be appropriate for inclusion - from an historical standpoint, I'm sure many folks (besides myself) would find them of significant interest. Perhaps I'm wrong in that, but that seems to me to be the whole point in reading these 1940s issues in the first place - would be for the Historical information and value. Pre-war (1940 - 41), wartime (42 - 45) and early post-war (45 -1/2 - 47) followed by later post-war (48 - 49) items available during those times changed significantly, and for very different reasons. Explanations, descriptions and sales techniques changed likewise during each period of activity, and the country's rationale for its participation in each of those time frames, all of which took place in a single decade.
In case you're wondering how I know all this, I own a significant collection of American Builder magazines from the early 1920s through the early 1950s. I ended up with a considerable collection, which in 3 or 4 piles would probably sit on the floor up to about knee high. I was not able to find every single issue that either existed at all in the sales venue I found most reliable, or within my price range. (I couldn't afford to pay four or five times the going price for many, if not most of them, for one issue! So some just had to be left on the shelf, so to speak.) So, I can find my missing issues here, even if they aren't complete.
I'm also curious as to why it seems that most if not all the covers are missing for all the previous issues before 1940? I'm rating them at 4☆ due to the missing beginning sections, and the photos that have come out so dark, that some are too dark to even be interpreted.
Otherwise, the information that is included provides a fairly comprehensive view of the building industry for private homes, multifamily residences such as doubles and apartments, some schools, churches, stores, auditoriums, etc., in general.

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